A proud Northerner, Michael Gibson has been at the helm of Fuuse since it was launched in Lancaster in late 2021. From humble begins Fuuse has become the UK’s leading provider of electric vehicle charging software and services working with companies such as Toyota, SSE, Arnold Clark, Siemens, and Suez. Fuuse is also leading the way in public charging working with major charge point operators, facilitating millions of pounds of EV charging payments every month. He began his career in London where he sold advertising and worked agency side eventually working in the senior team at a small publishing house that successfully exited in 2001. He then went on to found and exit two other businesses, before joining creative digital agency Fat Media and growing it as Managing Director to its eventual exit in 2015. After this he worked in consultancy and remains a shareholder in a pub group and ecommerce company he helped grow before focusing on Fuuse.