Investor Profile: Mercia

Adam Lovell

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Name: Adam Lovell

Investment company name: Mercia Ventures

AUM: £1.8 billion

No. of Portfolio companies: 252 in Mercia Ventures’ portfolio

No. of Portfolio companies in the North of England: 114 companies

Average no. of deals per year: 118 tranches average over the last five years

Team size: 19 investors

Website: www.merciaventures.co.uk

Locations: Manchester, Preston, Sheffield, Leeds, Hull, Newcastle (in the North of England) Midlands: Birmingham, Henley-in-Arden, Nottingham South East: London South West: Bristol

Name three notable portfolio companies:

CurrentBody,
Pimberly
Netacea

Fund name: Northern Powerhouse Investment Fund II (NPIF II) Equity Finance

Investment ticket range: Up to £5m

Stage: Early to scale-up

Sectors: Software & AI, Health & Life Sciences, Consumer, Deep Tech

Location: Yorkshire and the Humber

Other investment criteria: Supporting transformative businesses within Yorkshire and the Humber, especially those in underserved areas, NPIF II Equity Finance is sector agnostic meaning it is open to a wide array of businesses.

Fund name: Mercia EIS Funds

Investment ticket range: Up to £5m

Stage: Early to scale-up

Sectors: Software & AI, Health & Life Sciences, Consumer, Deep Tech

Location: National

Other investment criteria: Typically knowledge-intensive businesses with strong management teams significant growth potential and scalable products/services.

Fund name: Northern Venture Capital Trusts

Investment ticket range: Up to £iom

Stage: Scale-up

Sectors: Software & AI, Health & Life Sciences, Consumer, Deep Tech

Location: National

Other investment criteria: Proven revenue generation, clear route to profitability and sustainable competitive

What do you look for in an investee business? 🔗

Bold, visionary founders driven by passion
Ground-breaking products or services with genuine market differentiation
Scalable, future-focused business models
Strong management teams committed to long-term success
Potential to positively impact national and global economies.

Why founders choose you as an investor?🔗

We're not just investors; we're your champions of ambition, dedicated to your growth journey

A deep, hands-on partnership approach rooted in genuine collaboration

Access to an unrivalled network of industry leaders, NXDs and expert mentors

Proven track record of supporting founders from early innovation to global scale-up

We care deeply about founder wellness and the personal journey of entrepreneurship.

How to get in touch with you?🔗

Reach out through our website www.merciaventures.co.uk or directly via our marketing team marketing@mercia.co.uk. (Adam Lovell – adam.lovell@mercia.co.uk)