Heather Staff is the co-founder of Street Group, a business she has successfully scaled alongside her brother and fellow co-founder Tom Staff. Hailing from a family of estate agents, Street Group have been capitalising on the need for smarter CRM systems and technology that takes away much of the administrative burden and brings the sector in line with advancements in AI and marketing. Its two products, Spectre and Street.co.uk, have caught the attention of major players, and the business has proudly – until recently – been bootstrapped. Heather discusses all this and more to help inspire founders and prospective business owners.