Rich Tomlinson is the MD of Percayso, a Nottingham-based data enrichment business that specialises in next generation intelligence for global insurers. Percayso works with some of the biggest names in the business, combatting fraud and making pricing more accurate. In his role as MD, Rich has been at the coalface of the business, from scaling in stealth mode during the pandemic to acquiring car data insights platform Cazana from Cazoo.