Zandra Moore MBE is the proud Leeds-born founder of Panintelligence, a powerhouse in embedded analytics and business intelligence. Having scaled the business during the tumultuous days of the pandemic, Zandra has navigating challenges and opportunities, successfully pivoting the business during COVID-19 and steering it to major success. In this engaging interview, Zandra discusses that process as well as delving into the Leeds tech ecosystem (and what makes it special), attracting tech talent and the importance of building your personal brand as a founder.